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MONILINK

Your Money, Your Mobile
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Card Management

Pre-pay and loyalty cards are increasingly popular with consumers and over the past few years the number of products has increased exponentially. However, management of these cards has presented issuers with a problem and few consumers have been able to check their credit balance prior to presenting the card for a payment.

Card Management from Monitise offers consumers the ability to manage their card based accounts using a secure, intuitive application on their mobile handset. This banking grade service, based on technology behind the Monitise mobile banking ecosystem, allows users to check their balance, view a statement and even top-up their pre-pay account directly from their mobile handset, regardless of choice of mobile network, using an interface that mirrors the familiar interface of an ATM.

The service presents the first mass market control interface for the pre-pay and loyalty card industry and by leveraging Monitise's existing relationships with mobile operators across the globe this not only adds value to high-end customer groups, by meeting their established desire for a mobile service to manage their accounts, but also represents a considerable step forward in terms of financial inclusion to lower-end customer groups, especially those who use very basic banking services or those without online access in the home.

Key functions offered by Mobile Card Manager currently are:

  • Customer web registration and application provision
  • 'Banking Grade' security model
  • Secure login, with integrated two factor authentication technology
  • Account enquiry requests (Current balance/recent transactions)
  • The ability to top up from pre-registered card

Customised services include the following:

  • Promotions and alerts to consumers' mobile handsets
  • A clickable link to report cards lost or stolen
  • Top-up of 'friends and family' pre-pay accounts
  • Peer to Peer payments and transfers
  • Secure login to other account channels (e.g. internet and telephone)
  • Direct customer service links
  • Issuer specific applications

The service is fully managed by Monitise's account-management and development team, and being a banking application, is optimised to meet the technical requirements of pre-pay providers own technical infrastructure.

Consumer Benefits

  • 24/7 Convenience - the ability to manage their finances whilst on the move, regardless of their choice of mobile network provider or international location
  • Genuine Account Control - the first mass-market control interface for the pre-pay industry. Allowing users to check their account at any moment from their own mobile handset
  • Adds Value - to the pre-pay industry by allowing users to 'top up' their accounts in real-time
  • Sustainable - users will be able to benefit from new transactional services and add other accounts without the need for multiple applications

Provider Benefits

  • Customer Loyalty - strengthens the consumer proposition by providing a convenient, secure application to allow consumers to 'self manage' accounts
  • Drive Usage - application enhances brand presence and delivers an effective channel for future marketing and promotions
  • Reaches Target Audiences - a strong appeal to younger demographics and early adopters
  • Creates a 'Family' sell - multiple cards could be registered on a handset, thereby providing a mechanism for parents, guardians and partners to monitor (and approve) spending patterns of the cardholder and top up dependants cards
  • Drives Additional Revenue - MCM's "second generation" service vs SMS, allows future, value added services to be charged for
  • Low Cost - Dramatically reduces the cost of customer ownership by delivering a reduction in the use of non self-service channels