MONILINK
Your Money, Your Mobile
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For Operators
The use of mobile data services has increased markedly over the last 5 years. This market has traditionally been driven by SMS and, more recently, ringtones, games and music downloads. The launch of mobile banking provides a genuine 'utility service' on the handset, with wide cross-demographic appeal and huge ARPU driving potential.
Consumer adoption of mobile banking is forecast to grow to rates comparable with internet banking. Mobile carriers need to ensure that any mobile banking service they support has strong bank and consumer appeal, a clear line of sight to mobile payments and the ability to act as a catalyst for the widespread adoption of mobile commerce.
The Monitise platform utilises existing switch infrastructure and, in doing so, allows mobile carriers to connect to multiple financial institutions and merchants through a single connection point.
The uniqueness of this strategy is underpinned by the Monitise ecosystem approach, which ensures that all participants derive commercial benefit from their inclusion in the ecosystem. As well as gaining an increase in data revenues and a mobile banking annuity stream, Monitise provides the following mobile carrier benefits:
- The creation of a handset based mobile re-load mechanism, connected to the consumer's bank account, both for pre-pay re-load and re-load of mobile carrier wallets, offering a lower cost of cash than other mechanisms.
- Straightforward service integration across multiple handsets
- A clear line of sight to P2P and Near Field Communication [NFC] payment services
Monitise is currently working with the worlds largest mobile phone operators, including Vodafone, AT&T, Sprint, O2 and Orange. To find out how Monitise can add to your service portfolio please contact our team.